Danner - Women’s Work Boot Campaign

For Danner’s first-ever women’s work campaign, we crafted a campaign to spotlight tradeswomen as they are — multi-faceted, multi-talented and all driven by a greater purpose. Cooperating with unions, contractors and building owners, we were able to capture active jobsites and non-staged work, and real women’s stories.

Campaign Concepting, Script Writing, Longform Blog, Product Copy