Ikon Pass, Stickers For Stoke - Charity Campaign For Social

This award-winning activation inspired Ikon Pass’s followers to use fun, custom giphy stickers as a way of voting for their favorite charity. The winning org would receive a grand-prize donation from Ikon Pass. More than fun, the social campaign tapped into how (and where) people show up and invited our audience in by letting them be stakeholders in where the funds went.

*This work earned our client a Best Use Of Social Media In A Fundraising Campaign award in Social Shake-Up’s 2023 Social Media Marketing Awards, plus over 80,000 sticker views.

Concepting, Social Strategy, Messaging for Creative & Social Launch Materials