Ikon Pass, Do Yewww - Multichannel Campaign

Insight - everyone seeks the stoke in their own way, but our passion for it binds us together.

For this campaign, we took the ultimate expression of mountain stoke and turned it into a CTA to find adventure your own way, at any destination you want. The best success metric is always seeing your words / ideas plastered on people’s helmets, bumpers & water bottles.

Campaign strategy, Concepting, Writing, Creative Direction