Ikon Pass, Stoke Deficit - Social Campaign

The Ikon Pass goes off sale December 14th, and the weeks leading up to it are a huge sales moment for the brand. We created heat around this impending sales deadline in a fun, creative way by spoofing big pharma—after all, the Ikon Pass is the ultimate cure for winter FOMO.

Concepting, Treatment & Script Writing, Launch Messaging & Captions