Rossignol Skis - Freeride Collection Campaign

Storied ski brand Rossignol needed a campaign big idea & tagline to launch their independent-minded, creativity-inspired freeride ski. Simple solutions are often the most powerful. Swap words around in the category title, and you get a bold truth & rallying cry founded in the mindset of going beyond boundaries.

Campaign Concepting, Tagline, Manifesto, Social Copy