Shimano - Lens Technology Launch Campaign

Shimano Bikes wanted to brand & celebrate their RideScape lens technology. For this campaign, we tapped into the emotional benefit of having the right lens tech: confidence in your ride. With Ridescape, you can be sure of yourself and ride faster, push harder, make the right decisions, and see everything you need to see, no matter the terrain.

Campaign Concepting, Tagline & Product Copy